The coverage your expertise
has earned.
Media liaison, publicity campaigns and event media.
Across the Central West, New South Wales and nationally.
Pitched by a journalist who knows how a newsroom decides what runs.
Our stories have run
We vet our clients the way a newsroom vets a source.
Before Stitch takes anyone on, we check the qualifications, test the claims and look at the evidence, because our name goes to journalists alongside yours.
If we can’t stand behind your story, we won’t pitch it.
That’s why the ones we do pitch get read.
Your story is worth telling.
The right people just aren’t hearing it, yet.
There are people across regional Australia doing work that genuinely matters to their communities, their industries, and the nation at large. What they often don’t have is the communications muscle to make sure that story reaches further.
I’ve been on both sides: as a journalist who knows exactly what earns coverage and what gets overlooked, and as a strategist who helps close that gap.
I built Stitch because regional experts deserve the same media coverage, the same representation, the same gravitas as anyone in a capital city.
The stories here are every bit as strong. What’s been missing is someone who knows how to get them the attention they deserve.
– Jessica Conway, Founder
Three ways in.
One standard of work.
Whether you have one story or an ongoing need to be heard, the work is the same: vetted, journalist-written, pitched where it belongs.
The Headliner
From $1,995
One strong story, done properly. A journalist shapes your angle, writes your release, and tailors pitches to the outlets chosen for audience fit: print, radio, TV, podcast and digital.
Built for
A meaningful announcement, milestone, launch, event or human-interest story that deserves one well-executed media moment.
+What's included
- Discovery session (30 minutes)
- Journalist-written media release
- Targeted media outreach with personal pitching
- Talking points
- Follow-up and liaison
- Coverage summary
Optional: podcast pitch, event pitch.
The PR Sprint
From $5,990
Your complete communications foundation: core messages, priority audiences and outlets, mapped angles, a visibility plan and the confidence to deliver it.
Built for
Founders and teams preparing for a milestone, or ready to move beyond one-off media moments.
+What's included
- Half-day Message Discovery Intensive
- Core Messaging Document
- Channel and audience map
- Story and angle calendar — your visibility plan, mapped over time
- Tiered media list
- Podcast and event targets
- Interview confidence kit
- One op-ed or article draft
- Media-ready bios (short and long)
- Company boilerplate
- Channel alignment notes
- First round of live pitching included, so you see the engine run before you decide on Momentum
The Momentum Partnership
From $2,500/month
Ongoing, journalist-led PR that compounds. Monthly strategy, a minimum of two proactive rounds of pitching every month, daily news scanning, and the writing and liaison that keep your story moving between milestones.
Built for
Leaders who want consistent, deliberate visibility without hiring an in-house comms function.
+What's included
- Monthly strategy session
- Minimum two proactive rounds of pitching every month
- Daily news scanning with commentary recommendations
- Momentum Calendar
- Quarterly messaging intensive
- Op-eds, articles and LinkedIn support
- Executive visibility support
- Newsroom-grade delivery as needed
- Monthly coverage tracking
Optional add-ons: executive ghostwriting, spokesperson coaching, campaign-based pushes.
How we work
Our name goes out with yours.
What we do
Every story, every time.
- Pitch only stories we can stand behind, the vetting comes first.
- Write releases the way newsrooms want them: factual, accurate, ready to run.
- Choose outlets by audience fit, not by the size of the list.
- Prepare you properly for every interview.
- Handle the follow-up with a journalist's timing and judgement.
- Show you what ran, where it ran, and who it reached.
What we don't
These aren't for sale.
- Blast bulk releases to a bought database.
- Promise coverage. Nobody honest can.
- Pitch claims we can't verify.
- Pitch you to a journalist we wouldn't be happy to call again next month.
- Hand your account to a junior. There isn't one.
- Chase coverage for its own sake. Visibility has to build credibility, or it's just noise.
Bringing something to the Central West?
Book tours, official visits, regional launches, speaking events.
If your story needs to land west of the mountains, you need more than a media release. You need the person the local newsrooms already know and trust.
Stitch runs event media campaigns across the Central West: the right outlets, the right journalists, the right rooms, arranged before you arrive.
We work with…
Experts whose field already respects them, and whose market hasn't caught up.
Founders and owners who built the thing and now need people to understand it.
Organisations with a moment coming that deserves more than a social post.
Every one of them had already done the hard part. Our job is making sure the right people hear about it.
What to expect
Whether it's one story or an ongoing partnership, the shape of the work is the same.
1. We talk it through
You tell us what's happening and what you want it to change. We ask the questions a journalist would.
2. We work out what's actually news
Not everything is. We find the angle that stands up, who it matters to, and when it should run.
3. We write it and pitch it
A release built the way newsrooms want it, sent to the outlets your audience already reads. Then we prepare you for the calls that follow.
4. We show you what happened
What ran, where, who it reached, and what we'd do next. Including the times something didn't land.
What we need from you: your expertise, your evidence, and a little time.
Clients
What our clients say…
“We worked with Stitch Communications for a PR announcement for icetana AI, and they delivered outstanding results on very short notice.
Jessica was incredible, professional, responsive, and a true expert in securing quality media coverage.
Highly recommended!”
Kamaria Rose, icetana
“It was a pleasure working with Jess and Stitch Communications on the marketing of my novel. Jess is very easy to get along with, has great creative ideas, and very importantly, has an excellent network of marketing contacts.”
SG Bryant, author
Some of the best conversations end in a no.
We turn down work that isn't right for us.
You should feel free to do the same.
You’re right for us if:
You have a story with genuine public value, and the evidence behind it.
You want visibility that builds credibility, not just attention.
You’re ready to be visible: interviewed, quoted, named.
You’d rather one story that runs than fifty releases that don’t.
We’re not the right fit it:
You want guaranteed placement. We won’t promise what nobody controls.
You’re after low-cost, high-volume release blasts.
You’re not ready to share the evidence behind your claims.
You’re not ready to be interviewed yet. (Come back when you are, we’ll be here.)
FAQs
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Each offer fits a different stage of visibility and media need.
The Headliner is for one-off announcements or key media moments, The PR Sprint is for innovators needing strategic positioning and launch traction, and The Momentum Partnership is for ongoing, high-frequency visibility or media management.
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You’ll gain credible coverage and stronger brand positioning — but also clarity around your message, audience, and timing. Real results include improved media relationships, relevant story pickup, and measurable boosts in visibility and engagement.
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It depends on your package.
The Headliner usually runs one to two weeks from brief to delivery, with a 48-hour priority option.
The PR Sprint takes one to four weeks.
The Momentum Partnership runs month to month with regular reviews.
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You’ll bring any messaging, background docs, branding or context you have — but we keep it light. Through structured questions and a short interview, we extract what’s needed. Stitch handles the rest: angles, copy, and journalist-facing content.
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We specialise in innovators — founders and teams with complex, technical, or high-stakes stories.
We blend journalistic insight with comms strategy to make your message sharp, clear, credible, and truly newsworthy.
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No PR agency should promise placement - but we have a spectacular track record.
We just need you to trust in our process and strategy.
What we always deliver is a credible story, smart positioning, and pitching to the right outlets for maximum relevance and cut-through.
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Yes! If your innovation is credible and you’re ready to communicate clearly. We’ve worked with emerging players and established orgs alike.
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You’re not alone. Many innovators have been undersold or misunderstood. We start with clarity, rebuilding your story so it speaks to what journalists, investors, and stakeholders actually value — and makes sense.
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We look at both numbers and nuance; coverage, reach, message consistency, and stakeholder response. But most importantly: do you feel seen, heard, and strategically positioned?