Yenom
Amanda di Medici · Founder & CEO · Independent workplace financial-wellbeing education
Two months to build the story. Three weeks from first placement to a front page.
Build the engine, then run it
Yenom started with The PR Sprint: two months on core messages, priority outlets and the angles worth pitching, before a single approach was made. The Momentum Partnership has run it every month since. Each month makes the next one easier, because the relationships are already in place when the story appears. Eleven placements across seven outlets, a front page, and 32:54* of radio airtime, with a monthly segment now running on 2MCE.
February – April 2026
The PR SprintCore messages, priority outlets, mapped angles
June 2026
2 placements“A Million Stories” — National Refugee Week
July 2026
5 placements“Meet the raw, flawed expert rewriting the cost-of-living survival guide”
“Rewriting survival guide” — FRONT PAGE
“Working hard and still going backwards” — by-lined column
“Women & Money” — in studio, first of the monthly run
August 2026
4 placementsS2, Ep. 23: “Why a Good Salary Doesn’t Protect You From Financial Stress”
Money archetypes: “What’s your financial personality?”
EP 103: “Money Backwards: Why Amanda di Medici Built Yenom”
“The best money lesson isn’t a budget, it’s knowing yourself”: second by-lined column
What ran
“Rewriting survival guide”
A front-page splash on how the cost-of-living crisis in the Central West drove Amanda to build a business helping working families. Secured from a standing relationship with the ACM newsroom, and syndicated across the network the day before print.
“Working hard and still going backwards”
A first-person column on the working poor, drafted by Stitch and published under Amanda's own name. Ghost-written authority placement puts the client's argument in front of a community readership in their own voice.
“The best money lesson isn’t a budget, it’s knowing yourself”
The second column, four weeks after the first. Written by Stitch and published under Amanda’s name, in her own voice.
Read it at the Village Voice →
“Women & Money” on 2MCE
The first of a recurring monthly run. On air at the end of the segment, the presenter asked Amanda back “on a monthly, every four weeks”. A standing booking is the most durable outcome media relations can produce.
Money archetypes on 2MCE
The second monthly segment: “What’s your financial personality?” The booking made on air in July held.
“A Million Stories” on 2MCE Breakfast
Scams Prevention Framework
Amanda quoted as an independent voice in the national banking trade press, on why the Scams Prevention Framework “regulates the getaway but not the robbery”. The first national-tier placement in the set, and evidence the independence positioning travels beyond regional media.
For Love & Money, EP 103
“Money Backwards: Why Amanda di Medici Built Yenom.” A full-length founder interview on a national purpose-led business podcast, the first national podcast in the set.
Listen to the episode →Financially Empowered Women
“Why a Good Salary Doesn’t Protect You From Financial Stress.” A long-form interview, pitched and placed by Stitch.
Listen to the episode →On stages, in the room
Media coverage and speaking build on each other. Each appearance produces assets, quotes and proof points that make the next pitch land.
The retainer difference
The story before the pitch
Two months on messaging before any outreach. Every placement since runs the same line: financial wellbeing is a right, not a sales opportunity. Independence is the story, so it carries into finance trade press and community radio alike.
Relationships, not send-outs
The front page came from a newsroom that already knew who Amanda was. The monthly segment came from a producer who had heard her once and wanted her back. Neither came from a media release.
Owning the by-line
Where an interview isn't the right fit, Stitch drafts the column and the client signs it. Two placed so far, published under Amanda's own name in her own voice.
Want this kind of run for your business?
This is The PR Sprint followed by The Momentum Partnership, which is how most ongoing Stitch clients start. The engine gets built first, then run with consistency.
See how it worksNotes and sources
* Stitch calculation. Radio airtime is the sum of Isentia-logged durations for monitored segments, including lead-ins and back-announces. Excludes any segment not under monitoring at the time it aired.
† 2MCE listening-area population per the 2MCE Sponsor Prospectus, citing the Community Radio Listener Survey, Orange and Bathurst, 2025. This is the population of the licence area, not a listener count.
‡ Central West Village Voice distribution of 10,000 print copies per fortnightly edition across the Lithgow, Bathurst, Oberon and Blayney regional areas, supplied by the publisher. Distribution counts copies printed and delivered; it is not a readership measurement and the two are not interchangeable. Readership has been requested and is not published here.
Podcast running times are from each show’s published feed. Central Western Daily readership, placement counts, print sizes and broadcast durations per Isentia monitoring. Placement counts follow one story in one outlet; syndicated items are counted as placements and identified as such. Coverage means published or broadcast.